With so many beautiful Diane Von Furstenburg bags coming through the Chic&Seek doors, it has encouraged us look more closely at the woman behind the brand and what a true inspiration she is to us ladies!

The DVF wrap dress was catapulted into the fashion limelight in 1972, when Diane was just 22. Diane decided to re-launch the iconic dress in 1997 to firmly establish the DVF company as the global luxury lifestyle brand, that it still is today.

A fabulous animation of Diane’s ‘Journey of a Dress’ can be seen on their website and gives an amazing insight in to her fashion journey.

The brilliant thing about DVF is that it is still a privately-owned entity and the design decisions are still overseen and managed by Diane herself, lending to the fabulous personality within each design. The biggest pull for us Chic&Seek ladies is the amazing use of pattern and colour, whether it be on the signature wrap dresses or the fabulous bags and accessories! Check out some of our favourite pieces from their SS13 collection:

With beautiful quality and excellent mastery DVF is a firm favourite; it feels that Diane really understands that in this day and age there is no reason to be boring and bland! Embrace colour and pattern, especially this summer, and release your confident, bright personality to the world! Thank you Diane for making us proud to be a 21st Century lady.


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