Sally Dixon

Calling all fitness fanatics, gym bunnies and recreational runners! If you lovely ladies are looking for super chic, practical and affordable sports wear, then we have your Lady! This week we’re hosting an in- store pop- up event alongside our Chic of the Week, Sally Dixon.

Sally is the mastermind behind an amazing new sports wear brand ‘Every Second Counts’– read below to find out her beauty tips and fashion faux pas!


What do you do?

I am the Creative Director and Founder of newly launched British sportswear brand Every Second Counts. I am also a Balanced Body qualified Pilates Instructor.


What are you most proud of?

Making the slightly daunting decision to leave my previous job of 17 years as a magazine Fashion Director to start my own fitness wear brand from scratch.


 What can’t you live without?

Exercise – whether it’s Pilates, yoga, running or gymnastics – it keeps me sane and takes my mind off work. Healthy body, healthy mind.


What is your most memorable fashion purchase?

Probably when my love affair with designer bags started, I remember lusting after a Prada nylon black backpack for ages and finally getting my hands on one. I still have it and a penchant for designer bags!


What is your favourite shop of all time?

Henri Bendel in New York. I love being in that city and it’s the perfect pint sized department store with a great edit, though sadly I don’t think they do clothing anymore, just great accessories. I’m also a big fan of the Kooples.


What is your biggest fashion mistake?!

When I was a teenager I used to have a thing for wearing very brightly coloured chunky jumpers and then tucking them in to my stonewash jeans – highly unflattering!


 Who would play you in the film of your life?

Kate Hudson – she’s super fit and healthy in real life, which I really admire but comes across as a bit clumsy/ditzy in most of her film roles, which I definitely am!


What’s your Chic Beauty/Fashion tip?

Beauty – My mum introduced to Guerlain Terracota Bronzer as a teenager and I’ve never worn anything else since. It’s my go-to glow, for a naturally bronzed face in an instant.

Fashion – wear everything with a smile. Light up a room no matter how shy or nervous you’re feeling, positive body posture always gets noticed.

24-06-C&S Chic and Blog of the Week-2

To find out more about Every Second Counts‘ pop-up in Chic&Seek visit our events page here.

If you’d like a sneak peek of what Every Second Counts has to offer, visit the website



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS

%d bloggers like this: